Tuesday, July 27, 2010

Tolson 4 TEARS Talks About Darkness to Light

Darkness to Light is a non-profit organization dedicated to prevent child sexual abuse. Darkness to Light's Stewards of Children is a revolutionary sexual abuse prevention training program that educates adults to prevent, recognize, and react responsibly to child sexual abuse, and motivates them to courageous action. The Stewards of Children program is designed for organizations and corporations that serve children and youth. 
Darkness to Light’s 5th Annual Prevent-A-Thon, August 2010
Prevent-a-thon is a month-long media event that drives people to take action to protect the children in their lives. It mobilizes the community to address the issue of child sexual abuse.
Raising Awareness of the Issue
Prevent-a-thon raises awareness of the problem by blanketing the area with news stories, supporting events, public service announcements and a public awareness campaign. In 2009, Darkness to Lights documentary ran multiple times on three local networks and WCIV Channel 4 televised a Larry King style interview in prime time. The kick-off press conference, attended by all area mayors, was carried on all three major networks and covered by the Post Courier. All radio stations and two networks broadcast Darkness to Light PSAs. CARTA buses sported (and still sport!) Darkness to Light ads, and Adams Outdoor donated prominent space for a unique billboard that is still in place. The plans for the 2010 Prevent-a-thon are even bigger and better!
Educating the Community
Each day in August, Darkness to Lights nationally-acclaimed Stewards of Children child sexual abuse prevention training sessions are held without charge in a wide array of locations and venues. In addition, there are free training sessions for businesses, youth-serving organizations, schools and faith centers. Thousands of people take Darkness to Light’s training during Prevent-a-thon, and many organizations pledge to host a training session in the coming months. There is no charge for these training sessions because Darkness to Light focuses most of its year-round local fundraising efforts on raising money for these scholarships.
Prevent-a-thon drives Darkness to Light’s local training initiative. It is expected that 23,000 tri-county adults will be been trained by the end of the calendar year. This includes 100% of Charleston, Berkeley and Dorchester County teachers!
Corporate Sponsorship Gets Attention! Sponsoring Prevent-a-thon is a great way to show large numbers of local residents that your company is responsible, caring and involved in the community. Sponsors of Prevent-a-thon receive recognition at each training session, on the Prevent-a-thon and Darkness to Light websites, in all Prevent-a-thon promotional pieces, in the Darkness to Light newsletter (over 4,000 mailed locally) and in the media.
For more information about sponsoring Darkness to Light’s Prevent-a-thon please contact Liz Boeschen at 843-965-5444, ext. 18 or eboeschen@D2L.org.
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